At the end of a month-long entrepreneurship unit, the project, called The Doghouse, involved brainstorming original product ideas, developing business models, and finally pitching their ideas in class to audition for the show. The five top teams pitched their original business ideas to the following three real New Jersey entrepreneurs:
Christin Kennedy began her training in ballet as a child and, throughout her career, she studied with some of the best in the business. In 2007, Christin opened Art In Motion with the mindset that people learn better when supported in a challenging but loving, non-competitive environment. Since her opening in 2007 with 21 students, her business has grown to upwards of 400 students in a single location.
Bob Schmid is the owner of Pine Tavern Distillery – New Jersey's first farm distillery and Salem County's first legally operating distillery since prohibition. Bob has owned and operated several successful businesses prior to opening PTD in 2015. Pine Tavern Distillery highlights the long history of Salem County because as it says on their bottles, local history should be shared.
David Nazarian, serves as the co-founder and director of Sherpa Learning, an educational publishing company. After a decade working for the big publishers, David decided to develop a truly different approach to educational publishing. His company focuses on producing products with fewer unnecessary frills that are more affordable and easier to use.
The inventions were varied, including a way to give ex-convicts an opportunity to boost the GDP, a plan that would turn loose change into cold hard cash, a way to join a love of music with a desire for success, an idea that would make life a bit easier for hourly employees and their bosses, and lastly a young man who hoped his low-tech solution could help isolated teenagers find the friends they need.
This capstone activity was filmed by a team of Videography students who used a live multi-camera process that represented the culmination of a trimester-long course. Thanks to AP Macroeconomics teacher Tony Maccarella and Technology Director Laura Hollis for working with students to make learning come alive through this amazing collaborative project.